Many women in Britain are not receiving respectful care during pregnancy and childbirth. Their trauma and stress have long-lasting effects.
(including midwives and other health workers) who attended an RMC event during the year.
Estimated girls & women affected
This is the approximate number of family members who benefited from the improved care that pregnant mothers and newborns received.
Estimated community members affected
Many women in Britain are not receiving respectful care during pregnancy and childbirth. Their trauma and stress have long-lasting effects. In 2015, we have been advocating for better maternal care through a fact-sharing campaign at national events, in media, in women-focused social media and health networks.
With support from Kellogg Special K and Catapult.org, we created a short film (https://www.youtube.com/watch?v=aIz6swEfkes) that introduces viewers to the need for respectful maternity care (RMC), and explains how RMC helps empower women to know their rights for a safe and dignified birth, and to make sure their choices, when giving birth, are respected. To ensure that the voice of health workers was integrated in the video, we engaged with a strong group of midwives in London, UK to share their thoughts and to participate in filming.
We used the film throughout the year to energize the discussion on respectful care, and we increased awareness and understanding of women’s rights for safe birth among health professionals, women, and the wider public, reaching thousands of people over one year.
“My dream is that every woman is able to decide as to where and when to have her child.” - WRA Champion, H.E. Toyin Saraki
“My dream is that birth marks a new beginning, a new life that’s brought into the world, an additional member of the family. It’s a new experience for the mother and her family.” - WRA Champion, Felicity Ukoko
Risks and challenges
The success of our project heavily relied on events and workshops organized and co-hosted in partnership with other organizations. This allowed White Ribbon Alliance to considerably expand its reach and to ensure that more people can learn about respectful care during pregnancy and childbirth. However, relying on other organizations meant that we needed to adjust the project timeline to accommodate our partners. This was not a major challenge, but it required some flexibility to be incorporated in the project plan.
What we’ve learned
When planning this project, we hoped to reach a wide segment of the population across the UK, including immigrant groups who could benefit from learning more about their rights as mothers and receiving dignity in childbirth. Although a good part of our materials were translated in a number of languages (including French, Arabic, and Spanish), we did not directly reach the immigrant communities with these materials. To overcome a similar challenge in the future, we will explicitly integrate working with immigrant communities into the project plan.
We understand that informing individuals is a long-term process, which requires building trust and can only be measured over long time periods. The activities that were completed in 2015 will only mark the start of a long-term campaign to inform the public of their rights to quality respectful maternity care.
The support from Catapult was a great contribution towards our efforts to ensure that women in Britain are receiving respectful care during pregnancy and childbirth. We have spent 100% of the funds (with no major variations) by the end of the project; we have also been able to secure a considerable amount of in-kind support from long-time Alliance members and supporters.
Amount spent so far
Travel (to events, media interviews, presentations)
Design, printing and distribution of materials
For more information and material on the White Ribbon Alliance campaign for Respectful Maternity Care, visit: http://whiteribbonalliance.org/campaigns2/respectful-maternity-care/
Understanding facts and rights is key to respectful maternal healthcare.
Why we care: Many women in Britain are not receiving high level, respectful care during pregnancy and birth. Their trauma and stress have long-lasting effects.
How we’re solving this: We’re advocating for better maternal care through a fact sharing campaign at national events, in media, and in women-focused social media and health networks.
With your support, we’ll increase awareness and understanding of women’s rights for safe birth among health professionals, women, and the wider public by participating in at least 10 events, reaching 5,000 people over 1 year.
The first step we’ll take is to develop a concise and informative film and handouts about safe pregnancy, maternal health, and women’s rights. Through these materials, we’ll share important facts and figures. In addition, we’ll engage health professionals in the discussion by speaking at events organized by maternal health workers, midwifery groups, and other healthcare professionals.
The White Ribbon Alliance will also launch a social media campaign to engage over 40,000 social media followers to share their own stories and spread the word about respectful care at birth.
We hope to reach immigrant populations who could benefit from learning more about their rights as mothers and receiving dignity in birth. We’ll work to overcome the challenge of language and cultural barriers to understanding and demanding their rights.
We understand that informing individuals is a long-term process, which requires building trust and can only be measured over long time periods. Our activities completed in the first year will only be the start of a long-term campaign to inform the public.
Together, we’ll promote a better understanding among women and health workers on the subject of dignified birth.