Our toolkit makes the case for investing in girls and women
67% of our Facebook audience are women, so this is calculated from the number of views on Facebook of our most popular infographic from the toolkit.
Estimated girls & women affected
This is the estimated number of girls and women who viewed our tookit and infographics across internet platforms.
Estimated community members affected
One year ago, you chose to support the development of our advocacy toolkit, Invest in Girls and Women: Everybody Wins. We made strong social media pushes to showcase the toolkit and its infographics around the Commission on the Status of Women (CSW) in March and the Conference on Population and Development (CPD) in April. Here are some highlights:
- During the Commission on the Status of Women, the Invest in Girls’ Education infographic was viewed 46,832 times and shared 479 times on Facebook. The Invest in Equality infographic was viewed 40,288 times and shared 425 times on Facebook.
- During the Conference on Population and Development, the Invest in Education infographic received an additional 7,992 views on Facebook, bringing the total to 54,824. The Invest in Girls and Women (Ripple Effect) infographic received an additional 10,908 views on Facebook, bringing the total to 23,596.
- The Invest in Girls and Women (Ripple Effect) infographic and the Invest in Equality infographics were both featured on The Story Exchange, a global video project empowering women to achieve economic independence through entrepreneurship.
- The toolkit link has been clicked through on twitter 918 times. • We have received offers to translate the infographics into French, German, and Romanian. • We also received notes from The Peace Corps and Australian Volunteers International asking to incorporate the toolkit into their training efforts.
Melinda Gates tweeted the following message with a link to the toolkit: "When we #InvestInGirls and women, everybody wins: gates.ly/1qqAsJu via @WomenDeliver." This message was retweeted 189 times and favorited 146 times.
Risks and challenges
Translation was a barrier for us, as we did not have funding built in for this component. However, we received gracious offers to translate content for free from partners around the world.
What we’ve learned
We further highlight that this document is a web-based publication, and it will continually be updated as new data emerges.
This project will continue to be updated as new facts and figures emerge.
Amount spent so far
Consultant to write
Translation to French and Spanish
Advocating for investments in girls and women
Advocates need the facts at their fingertips to promote change on the ground to improve maternal health.
Why we care: Around the world more than 287,000 women die during pregnancy and childbirth every year - that’s approximately 800 women a day!
How we are solving this: By producing an advocacy tool on Millennium Development Goal 5 (MDG 5)–improve maternal health.
Most maternal deaths can be prevented. A mother's death lowers family income and productivity, affecting the entire community. For every woman who dies, approximately 30 more women experience infection, disability, or injuries.
Women Deliver produced a booklet* in 2009 on the facts about Millennium Development Goal #5 – Improve Maternal Health. Designed for a non-academic audience, thousands of copies were disseminated to advocates across the globe at conferences and through downloads on Women Deliver and other’s website.
The booklet was part of an arsenal of tools used to persuade government leaders to support family planning, and there was a surge of support for improving maternal health. Within four years, maternal deaths had nearly halved.
Today, the facts are out of date, and there is new evidence on what works in reducing maternal deaths and morbidity. We want to update the publication with the most recent maternal health statistics and expand the booklet to demonstrate the links between maternal health and education; maternal health and climate change; and maternal health and human rights. By drawing these links we will be able to bring in education activists, environmentalists and human rights activists and expand the network of activists working to make sure that every woman has the right to safe childbirth. The booklet will be available on the web, in three languages. We will print 5,000 and distribute them to advocates through conferences.
Nearly all maternal deaths are preventable with increased political will and adequate financial investment. Advocates need this tool to bring about this change.
*To see the booklet from 2009, click here.