We’ve been busy explaining the value of Pesinet's life-saving service through short animations and videos.
Zane's videos have been viewed by at least 350 people on YouTube.
Estimated girls & women affected
This is the number of people who watched the videos on our website and facebook page.
Estimated community members affected
Thanks to your support one year ago, our media expert Zane Bridgers has been able to come and stay in Ouagadougou for six weeks! Zane visited the field and families' homes and followed our health agents, promotion agents, and interviewed our beneficiaries, especially mothers, about daily life, their children's health, and the Djantoli service (the name under which the Pesinet project has been launched in Burkina Faso). We now have a range of communication tools - especially 'corporate' videos - to reach our supporters in France and the world. The videos have been translated in French and English. The videos explain and make the project more concrete for our supporters worldwide.
Zane interviewed a few mothers about the Djantoli service. Here is the video he made out of it - click on the following link to watch it!
Risks and challenges
We wanted to make corporate or institutional videos to better communicate on our project. The challenge was to explain our multidimensional action in the most simple way and adopt the right tone - a hopeful and joyful one, without being alarmist.
The project has now ended, Zane has left, but Pesinet/Djantoli will continue to make good use of Zane's videos and pictures! Indeed, we have been using this new material for campaigns in France and elsewhere and we now intend to use them to raise awareness in our program countries and better explain the service to our beneficiaires.
Amount spent so far
Plane ticket form New York to Ouagadougou
Footage captured, now for the editing
Zane successfully completed 5 weeks of intense filming on the ground in Ouagadougou, Burkina Faso. Zane says, "It was pretty nar, dawg. I had some stomach problems, but I got a lot of great footage." Zane is more articulate when he has the time to reflect and write down his thoughts. In an email to our supporters he wrote: "Put simply, I have had a beautiful experience in Ouagadougou thus far. I wouldn't necessarily call it fun or relaxing or even simply interesting. Beautiful is the word I choose because it is one of those special words that can encompass a range of experiences—good, bad, difficult, inspiring—and wrap up all the emotional complexity into one fairly accurate descriptor." Well, the long and short of it is, we have 1 fantastic whiteboard animation and a lot of great raw footage to show for it. There's still a lot of editing to do but we will share the final product with everyone when it is done!
Risks and challenges
Again, in Zane's words: "Being yelled at in a foreign tongue alone in a unfamiliar market, or having a wide-eyed baby thrust into your arms as an honorary gesture while juggling two cameras and a backpack, or evening lying doubled over in pain with a stomach virus questioning why you ever stepped foot in the bizarre land - these are all beautiful and enriching experiences in retrospect, unforgettable snippets of a vast conglomeration of memories and excursions that will continue to alter my life's course for some time to come."
"I'd say that this is something Pesinet needs, badly, and something that will bolster their operations for some time to come. I'd say that this will help to build a model that's enduring, that isn't just giving people handouts with a smile and a wish good luck, but is asking and encouraging mothers to invest in the futures of their beloved children, just like all our mothers invested in our futures." - Zane Bridgers, film maker
Editing, editing, editing! And then finding the appropriate channels for diffusion, both in Mali and Burkina Faso, and internationally.
The money was used exactly as planned: most of it went towards the plane ticket to get Zane to the field, and the rest went to equipment and on-the-ground expenses. Zane's time and hard work were completely pro bono.
Sharing the stories of Burkinabé mothers while explaining the value of Pesinet's life-saving service through short animations and videos.
Why we care: Visual media is key for raising awareness among illiterate mothers on the benefits of investing in preventative health which is not easily understood by families.
How we’re solving this: Pesinet is bringing on board a rich media expert who will work pro bono on the ground Ouagadougou for a month to produce these essential communication tools. We just need you to help us get him here!
In Burkina Faso, a country where 1 in 6 children does not reach the age of 5, too many mothers have had the terrible experience of losing a child. And yet the reality is that the majority of these deaths could be prevented. The Pesinet team has made it their mission to act upon this fact, through its innovative mobile health service for young children.
Pesinet has been operating this service since 2010 in Mali, and has just launched its first pilot program in Burkina Faso. Although the project now has a track record as a proven intervention, a well-designed service is only as good as the number of people it can reach. Having served 1,600 children in Mali since the launch of the current program, we hope to have double that number of children in Burkina Faso before 2016.
In order to reach the greatest number of mothers possible, Pesinet is in desperate need of rich media tools to spread the word about its life-saving service for children!
Zane Bridgers is a freelance filmmaker, editor and expert in whiteboard animation. He has created film and animation spots for a wide array of private firms, filmed and edited prestigious public events, and even done documentary work in Africa. Zane has volunteered a month of his time to travel to Ouagadougou and work pro bono for Pesinet to create a documentary on the launch and other rich media tools to help educate our mothers.
Zane will produce 2 deliverables using the footage he captures in Burkina Faso:
- A short film spot explaining Pesinet’s service, to be translated into the local language and used as a rich media support to educate illiterate mothers about how to benefit from Djantoli child monitoring service and essential preventative health practices for their children.
- A longer film in French and English used to communicate to the international community on Pesinet’s innovative intervention, in order to mobilize support for its activities in the field.
We are asking for your support to fund his travel expenses and a small stipend so that he can produce these essential materials for us.
We need to raise $1,800 by October 2, 2013 for this project.
Please help us promote our innovative mobile health service for children in Burkina Faso.