Around the world today, the estimated number of trafficking victims ranges from 20-30 million; about 75 percent are women and girls.

Why we care: There have been reports of human trafficking in all 50 US states. The US is considered one of the major destinations for trafficking victims.

How we’re solving this: The U.S. Fund for UNICEF is raising awareness through documentary screenings, Google+ hangouts, tv/radio announcements, print ads, and social media.

The U.S. Fund for UNICEF is uniquely positioned to educate the American public, especially young adults, with the understanding of their inter-connectedness with the world’s peoples. We believe our commitment and action to build a movement to combat child trafficking will have a significant impact in “moving the needle” to increase the U.S. public’s awareness and response to child trafficking.

Since launching in early January 2012, the End Trafficking campaign has garnered a significant amount of attention for the issue of child trafficking and UNICEF.  Currently, 300 malls around the country are carrying the message that UNICEF believes in ZERO exploited children. Student clubs at over 400 schools are using UNICEF’s End Trafficking toolkit. More than 500 million impressions have been garnered to date for the End Trafficking campaign, including those featuring UNICEF Ambassador Angie Harmon on End Trafficking. Believe in ZERO ads are running on a wide variety of sites including MSN, iVillage, Rodale, Yelp and BuzzMedia websites.

This project is raising funds to continue to raise awareness in eight cities: Atlanta, Boston, Chicago, Houston, Los Angeles, New York, San Francisco, and Washington D.C. Awareness raising events that include the Not My Life documentary screenings will be held in these eight cities, along with tv/radio announcements distributed to the top 150 TV outlets and more than 9,000 radio outlets.

Administrative costs for this project include salaries, rent, supplies, and evaluations.